Bieber Fever Spreads To Fingertips. A First Look At His Nicole by Opi Nail Polishes.

above: the collection is said to include a total of 14 colors, with the above six launching first.

Bieber Fever spreads to fingertips. That's right, tween heartthrob Justin Bieber has collaborated with Opi's new Nicole line to design a collection of nail polish which hits Wal-Mart stores this December after which it will appear in Target, Sears and several other stores.

The collection will debut with six shades in this December; One Less Lonely Glitter (a metallic lavendar), Prized Possession Purple (grape), Give Me The First Dance (silver), Me + Blue (metallic blue), OMB! (metallic red), and Step 2 the Beat of my Heart (heart shaped specks). Come February, the collection will be made available at other stores, including Target and Sears.

Here's a first look at some of the colors:

above: Justin Bieber's One Less Lonely Girl (metallic lavender) polish For Nicole by Opi


above: Justin Bieber's Blue +Me (metallic blue) polish For Nicole by Opi


above: Justin Bieber's Give Me The First Dance polish For Nicole by Opi

Laugh if you must, but this little man with the popular haircut knows what he's doing or his managers do. Aside from his likeness splayed all over T-shirts, calendars and jewelry, he made a recent appearance on television's CSI, his 3D concert is soon to be released in theaters and he's soon launching "First Step 2 Forever: My Story", his first memoir.


above: One Less Lonely Glitter, Give Me The First Dance ad Step 2 the Beat of my Heart

He will be joining the likes of Katy Perry and Serena Williams who will both be launching collections with Nicole by OPI.


images and info courtesy of Nicole by Opi.

Make A Doody In Denim: Huggies Launches Jean Diapers

Huggies is upping their fashion quotient (after all, they now have to compete with Ed Hardy diapers) with the US launch of Little Movers Denim Jean Diapers, a diaper with a printed pattern of simulated denim that includes stitched seams and back pockets. The stylish disposables have already been around in several other countries, including Israel, Mexico Singapore and Russia.


above photo courtesy of Baby Gaga.

To help launch the new product, JWT New York has created a new 30 second television spot. The tv spot doesn't mince words, instead they give us the straight poop, so to speak.


above: the tag line shown was considered too risqué for some networks, believe it or not.

The New York Times says:

While the jeans diaper commercial, which is scheduled to run on May 31, was accepted by 13 networks, including NBC, TNT and E!, three others, ABC, ABC Family and Sprout, objected to screen text at the end of the spot that included the word “pooping,” according to Huggies. (The brand did not seek to advertise on either CBS or Fox.) For those networks, the text was changed to, “When you gotta go, go in style.”

Below is the launch spot for Huggies Little Mover Jeans in Denim, which has the tagline "I poo in blue".



Credits:
Agency: JWT, New York
Chief Creative Officer: Ty Montague
Client: Huggies
Chief Creative Officer: Harvey Marco
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: Grant Mason
Copywriter: Richie Glickman
Copywriter: Kevin Mulroy
Planning Director: Lauren Turner
Planner: Libby Schaub
Director of Integrated Production: Clair Grupp
JWT Director of Production: Matthew Anderson
Producer: Kristen Barnard
Director of Operations: Jean Dabrowski
Project Manager: Lani De Rose



The press release:
Kimberly-Clark Corporation (NYSE: KMB) today announced the nationwide availability of the limited edition Huggies Little Movers Jeans Diapers – a unique, fun and stylish denim-inspired fashion for babies during the summer months.

The new diaper is the first of its kind available in the United States and is available nationwide for a limited time from June through July 2010, where diapers are sold.

"Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style," said Stuart Schneider, senior brand director of Huggies. "The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand."



Huggies Jeans Diapers feature a fashionable blue denim design, providing parents and little ones everywhere with a trendy way to express their personal styles. First launched in Israel in 2007, Huggies Jeans Diapers have been a success in more than 20 countries around the world including Russia, South Korea, Mexico, Singapore and many more.

"Following the success of our global Huggies brand teams, we're inviting consumers to engage with the Huggies brand in the same way they would engage with a fashion brand they love," said Schneider. "From baby fashion shows to celebrity partnerships, we're challenging moms to look at diapers in a whole new way."



above: babies rocking the new diapers at the New York Launch Event

The release of the fashion innovation in North America will include a comprehensive integrated marketing program that will stop moms in their tracks and inspire them to purchase Huggies Jeans Diapers. Utilizing the same tactics as a fashion brand, the team is incorporating a mix of marketing elements that include fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.



Huggies Jeans Diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer's suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).

Video and agency credits courtesy of Creativity Online.