Interactive Movie For Range Rover Evoque, Being Henry, Emphasizes Choices.

A new branded entertainment effort from The Brooklyn Brothers for Land Rover has you, the viewer, involved in determining the outcome of a movie, which, in turn, dictates the options on a new Range Rover Evoque.



The latest marketing effort is an interactive love-fantasy-comedy movie in which you determine what the main character, Henry, does. As you make choices for Henry, you are simultaneously personalizing your version of the new Range Rover Evoque. There are several routes you can take that feature everything from kidnapping to flirtations.

At the end of the film, whose outcome you have manipulated, you are matched with a particular version of the Evoque that was determined by the choices you made for Henry:



The short interactive film was directed by Somesuch & Co.'s Nick Gordon, and is all about choices, emphasizing the options you have when designing your own vehicle from Land Rover. It's a bit of reach, but entertaining, nonetheless.

The trailer for the interactive film:

Stills from the film:

You choose the direction in which Henry walks, changing the outcome:



Interact with Being Henry here

The brand also has an online project called "The Pulse of the City" in which you can listen to various "city shapers" talk about their cities and can view their personalized Evoque. A profile accompanied by a photo and bio allows you to view that person's journey through different international cities like New York, Madrid and Istanbul, to name a few.



You can upload your own journey here

Other attempts to get people engaged with the brand include their GPS art created with an app to create a geo-location map and share it on Facebook if you wish as well as their "Presence Project"

Range Rover

Echoism, Your Left Side Vs. Your Right Side.

Above: one of the subjects in Wolkenstein's photography study of facial asymmetry

Do you have a good side? Most people do. Rarely are faces symmetrical and more often than not, features are misaligned and various facial characteristics make one side of your face appear very different from the other.



I first introduced you to the work of Julian Wolkenstein three years ago. Echoism, a recent project of his, plays with the notion of your own identity as expressed through your features. What do you look like? What are the things that make you look like you? If you are made symmetrical, do you consider yourself more beautiful, less so, or is it just weird? Or is it you at all? Do you have a best side? What is to be said of left and right brain dominance?



The process is a face-to-camera portrait, after which the image is split into a left and a right section, then one side is horizontally flipped and placed against that same side to make up two separate portraits of the right side and left side of a human face.

In photographer Julian Wolkenstein's initial project, the subjects were specifically cast for their individual facial features. They were photographed front to camera and in the same position. They were asked not to express emotions or character.

Below are images from the study:









Echoism is now available for you to try via an online website or with an app you can buy in the itunes app store. If you've got a built in camera on your computer, you can visit the website, have your image immediately taken and upload it to the site.

Echoism.org is a project by artist and photographer Julian Wolkenstein.
via Trendland via Notcot