
Fido Dido was licensed to PepsiCo in the 1980s,
but the character did not receive much attention,
Fido Dido reappeared in the 2000s and
used on cans and advertising for 7 Up...
It created by Joanna Ferrone and Sue Rose.
i love this character during my teenage:)
when the time not really understand about the brand mascot...